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NEW CAMPAIGN ZUIVER: 'ELEVATED LIVING'
Westzaan, 9 October - Zuiver proudly introduces its latest brand campaign, aiming to strengthen its position as the brand for authentic and timeless furniture. ‘Elevated Living’ is the feeling of self-confidence and pride you experience when you have a Zuiver piece in your home. And that at an accessible price. We literally and figuratively elevate your home.
VISUAL STORYTELLING AND EMOTION
The campaign, developed in collaboration with digital end-to-end agency Monks, focuses on creating an emotional connection between the products and the Zuiver target audience. With an emphasis on inspiring a modern lifestyle through accessible and timeless design. With this new campaign, Zuiver inspiress consumers to take their homes to the next level.
‘’The everyday life, the feeling of being a diva, sitting on my Zuiver Prosper sofa while eating pizza. All for €3050.’
360-DEGREE BRAND CAMPAIGN
‘Elevated Living’ is a 360-degree brand campaign to strengthen the position of Zuiver in the Netherlands. The campaign consists of a mix of digital, social media, content marketing and experiential strategies, to make the brand even more distinctive and permanently remembered by consumers. During the coming period, the campaign will be visible in various magazines, out-of-home advertising such as bus stops in the Netherlands, various online platforms, and on other Zuiver (social) channels. In addition, in-store activations with POS material will be deployed to reinforce the message.
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‘’The daily life, feeling like a star, sitting in my Zuiver Oolong armchair, while ‘just’ drinking a glass of milk. And that for only €779.’
COOPERATION ZUIVER AND MONKS
Maarten Dubbelman, Head of Marketing at Zuiver Interior Group, says: ‘Monks added a new dimension to the brand experience in this campaign. The collaboration with Monks helped us present the identity of Zuiver freshly and distinctively. Together, we created a campaign that not only highlights our products but also resonates with our audience on a deeper and emotional level. With ‘Elevated Living’, we create a recognisable signature that perfectly matches the desire and expectations of today's consumers.
This campaign focuses on the successful Prosper sofa and the new Oolong armchair.
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